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As an agency, you want to do everything you possibly can for your client. But sometimes, your team simply doesn’t have the resources (read: time and skills) it needs to accomplish everything your clients are asking for.

So when is the right time to tag team with another agency?

This…


Unless you’ve been living under a rock, you’ve likely noticed the candy-colored hues decorating social media profiles in celebration of Pride Month. You’ve also likely noticed that this year, perhaps more so than ever before, brands, businesses, and corporate entities are joining (and cashing) in on the LGBTQ+ festivities.

Here’s…


Instagram is cooking up some interesting concoctions behind closed doors — and the app’s leaders recently gave us a sneak peek at the concepts in progress. Here’s what to expect from Instagram in the near future and what it means for brand/creator relationships moving forward.

#1: Creator Shops

The introduction of in-app purchasing…


An iPhone with the Facebook app displayed on the screen.

It’s not often that Facebook aims a clear shot across the bow at another tech company. When they do, we take notice.

That’s why, when the blue ‘Book sent out a pointed critique of Apple’s new iOS 14 updates at the end of 2020, it ignited something of a firestorm…


Facebook recently announced they’ll be shutting down their much-discussed Facebook Analytics tool as of June 30, 2021. If you’re an agency or a small business — especially if you’ve jumped on the “Facebook for ecommerce” train in recent years — this might sound kinda scary.

Truth is, it’s really not…


What if, instead of reaching your audience through marketing channels, you could just reach each user directly?

It would be like having your brand right in their pocket… and it’s actually a lot easier than you might think.

Social media, blog posts, print ads… they’re all good strategies and all…


As any fan of a good Western movie knows, the quickdraw is a classic piece of the magic: when two cowboys try and outgun each other by drawing from the hip the fastest. If you’re not quick enough, you’re not going to make it to the finale.

Here’s something funny…


In October 2020, Google gave us an early Christmas present: they released what’s being referred to as “Google Analytics 4” or “GA4”. In time, this will replace the current platform known as Universal Analytics.

As with all things new, GA4 is very different from what we data scientists have come…


So, you’ve decided that paid Pinterest ads are worth the spend for your business — what now?

Well, there are a couple of things you’ll have to consider and prep before your campaign draft transforms into a live Pinterest ad. …


We’ve discussed before how Pinterest seems to be in a league of its own as a social media platform. …

Altos

We are a digital marketing agency specializing in web design and development, eCommerce, search, and social media marketing.

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