Here’s What iOS 14 Means For Your Business’s Facebook Ads

An iPhone with the Facebook app displayed on the screen.

Is iOS 14 Really That Bad For Advertisers?

Here Are The Big Changes for Facebook Advertisers on iOS 14

Impact on Audiences

Ad Event Limits

Domain Verification Required

Attribution Changes

Delivery & Reporting Changes

4 Steps To Adjust Your Facebook Ads For iOS 14

1. Shift your audience-building strategy.

2. Prioritize your Events & Conversions.

3. Rethink your reporting metrics.

4. Straighten out your domains.

iOS 14 is a Big Change… But Not A Bad One

Written by Conor Snell, Social Media & Content Strategist at Altos



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