Shopping & Monetization on Social Media: How Instagram Plans to Empower Creators

Instagram is cooking up some interesting concoctions behind closed doors — and the app’s leaders recently gave us a sneak peek at the concepts in progress. Here’s what to expect from Instagram in the near future and what it means for brand/creator relationships moving forward.

#1: Creator Shops

Influencers and creators have been mostly left out of this equation-until now, that is. During a live broadcast featuring the Facebook CEO & Overlord himself Mark Zuckerberg and Head of Instagram Adam Mosseri, the two social media big-wigs teased the introduction of Creator Shops-a curation-ready shopping page that creators will have the opportunity to add to and customize on their profile.

What It Means For Brands:

What It Means For Creators:

#2: Affiliate Commerce Program

The affiliate commerce program currently in the works at Instagram would give creators the opportunity to earn a cut of the sales they’re helping to generate.

The specifics of Mosseri & Zuckerberg’s plan for this program are few and far between — but we’re guessing that, working hand-in-hand with Creator Shops, the affiliate commerce program would compensate creators for in-app purchases exclusively.

What It Means For Brands:

What It Means For Creators:

#3: Branded Content Marketplace

Luckily, Mosseri & Zuckerberg are offering a helping hand in that matter as well: Instagram’s new Branded Content Marketplace.

Think of it as the place where brands and creators collide. Brands can identify influencers that match their expectations for content, target audience, and more, and influencers can reach out to brands with products that align with their own interests and values (and the interests and values of their followers).

We’re guessing that the finished product will be similar to what TikTok already has available on their platform (i.e. Creator Marketplace), but we’ll have to wait for more details from the Zuckerberg/Mosseri duo.

What It Means For Brands:

What It Means For Creators:

We’ll Keep You Posted

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Written by Megan O’Keefe | Social Media & Content Specialist at Altos

We are a digital marketing agency specializing in web design and development, eCommerce, search, and social media marketing.