More Than Just A Rainbow: A Guide To Rainbow-Washing & Celebrating Pride Respectfully

What Is Pride?

What Is Rainbow-Washing?

How Is Rainbow-Washing Detrimental?

Rainbow-washing trivializes the Pride celebrations

Brands can profit from Pride Month-without sharing that success with the LGBTQ+ community in a meaningful way

It popularizes performative allyship over genuine support

What Can Brands Do To Celebrate Pride The Right Way?

Learn the history before speaking up

Listen & amplify queer voices

Donate to the cause

Written by Megan O’Keefe | Social media & Content Specialist at Altos

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