As an agency, you want to do everything you possibly can for your client. But sometimes, your team simply doesn’t have the resources (read: time and skills) it needs to accomplish everything your clients are asking for.
So when is the right time to tag team with another agency?
This is… a complicated question. Agencies today are under more pressure than ever before to specialize-meaning they’re more in need than ever of qualified, trustworthy partners to “fill the gaps” when delivering success for clients.
Fortunately, finding the right agency partnerships doesn’t have to be a painful process (provided you know…
Unless you’ve been living under a rock, you’ve likely noticed the candy-colored hues decorating social media profiles in celebration of Pride Month. You’ve also likely noticed that this year, perhaps more so than ever before, brands, businesses, and corporate entities are joining (and cashing) in on the LGBTQ+ festivities.
Here’s why not all of the rainbow-washed logos and merch you’ve seen across the web function as the best examples of allyship and supporting a worthy cause.
You’ve seen the rainbow merch, you’ve witnessed the parades, you’ve heard of the legendary parties and concerts that happen across the US-but do you…
Instagram is cooking up some interesting concoctions behind closed doors — and the app’s leaders recently gave us a sneak peek at the concepts in progress. Here’s what to expect from Instagram in the near future and what it means for brand/creator relationships moving forward.
The introduction of in-app purchasing capabilities on Instagram changed the way many eCommerce brands think about the platform. By integrating products from their catalog, their profiles could become a valuable extension of their online stores, allowing IG users to explore what they have to offer without having to click any external links.
Influencers and creators…
It’s not often that Facebook aims a clear shot across the bow at another tech company. When they do, we take notice.
That’s why, when the blue ‘Book sent out a pointed critique of Apple’s new iOS 14 updates at the end of 2020, it ignited something of a firestorm. Then, their follow-up campaign to stop the updates just poured more fuel on the fire.
With all this hubbub, a lot of small businesses are starting to ask important questions about how iOS 14 will impact their ad efforts. …
Facebook recently announced they’ll be shutting down their much-discussed Facebook Analytics tool as of June 30, 2021. If you’re an agency or a small business — especially if you’ve jumped on the “Facebook for ecommerce” train in recent years — this might sound kinda scary.
Truth is, it’s really not a huge change. But it does call into question Facebook’s motivation for the shutdown… and makes us wonder what it might mean for what they have in store for the next few months.
What if, instead of reaching your audience through marketing channels, you could just reach each user directly?
It would be like having your brand right in their pocket… and it’s actually a lot easier than you might think.
Social media, blog posts, print ads… they’re all good strategies and all effective for growing your business. But they all require your audience to put in at least a little effort to meet you halfway-either on your marketing channels or out in the world.
That’s where two popular strategies can make a big difference, and they’re tools you’re probably already well familiar…
As any fan of a good Western movie knows, the quickdraw is a classic piece of the magic: when two cowboys try and outgun each other by drawing from the hip the fastest. If you’re not quick enough, you’re not going to make it to the finale.
Here’s something funny though: the same lesson learned from a classic quickdraw is also a good lesson to be applied to your website. It’s all about speed.
I’m a big fan of the Coen Brothers, and some of their movies are some of my all-time favorites.
In October 2020, Google gave us an early Christmas present: they released what’s being referred to as “Google Analytics 4” or “GA4”. In time, this will replace the current platform known as Universal Analytics.
As with all things new, GA4 is very different from what we data scientists have come to know and love.
Saying “this is going to take some getting used to” is a bit of an understatement.
Hurry up and wait. That seems to be about the best advice right now when it comes to the new Google Analytics.
So, you’ve decided that paid Pinterest ads are worth the spend for your business — what now?
Well, there are a couple of things you’ll have to consider and prep before your campaign draft transforms into a live Pinterest ad. Here’s our guide for mindfully getting through the pre-campaign launch process (you’ll thank us later!).
You won’t be getting far without creating an Ad Account first. Assuming you already have a Business Pinterest account (if you don’t, you’ll have to create a brand new one here!), head over to your Business Hub. …
We’ve discussed before how Pinterest seems to be in a league of its own as a social media platform. Almost more of a search engine than a platform the likes of Facebook or Instagram, Pinterest has its very own set of rules for reaching an engaged audience, driving impressions, generating link clicks — and enabling businesses to use their advertising budgets effectively.
Let’s talk about the latter. Here’s what makes paid advertising on Pinterest worth the effort, plus tips for bringing your campaigns to life.
Before we get into the nitty-gritty about Pinterest ads, let’s take a look at what…