What if, instead of reaching your audience through marketing channels, you could just reach each user directly?
It would be like having your brand right in their pocket… and it’s actually a lot easier than you might think.
Social media, blog posts, print ads… they’re all good strategies and all effective for growing your business. But they all require your audience to put in at least a little effort to meet you halfway-either on your marketing channels or out in the world.
That’s where two popular strategies can make a big difference, and they’re tools you’re probably already well familiar…
As any fan of a good Western movie knows, the quickdraw is a classic piece of the magic: when two cowboys try and outgun each other by drawing from the hip the fastest. If you’re not quick enough, you’re not going to make it to the finale.
Here’s something funny though: the same lesson learned from a classic quickdraw is also a good lesson to be applied to your website. It’s all about speed.
I’m a big fan of the Coen Brothers, and some of their movies are some of my all-time favorites.
In October 2020, Google gave us an early Christmas present: they released what’s being referred to as “Google Analytics 4” or “GA4”. In time, this will replace the current platform known as Universal Analytics.
As with all things new, GA4 is very different from what we data scientists have come to know and love.
Saying “this is going to take some getting used to” is a bit of an understatement.
Hurry up and wait. That seems to be about the best advice right now when it comes to the new Google Analytics.
So, you’ve decided that paid Pinterest ads are worth the spend for your business — what now?
Well, there are a couple of things you’ll have to consider and prep before your campaign draft transforms into a live Pinterest ad. Here’s our guide for mindfully getting through the pre-campaign launch process (you’ll thank us later!).
You won’t be getting far without creating an Ad Account first. Assuming you already have a Business Pinterest account (if you don’t, you’ll have to create a brand new one here!), head over to your Business Hub. …
We’ve discussed before how Pinterest seems to be in a league of its own as a social media platform. Almost more of a search engine than a platform the likes of Facebook or Instagram, Pinterest has its very own set of rules for reaching an engaged audience, driving impressions, generating link clicks — and enabling businesses to use their advertising budgets effectively.
Let’s talk about the latter. Here’s what makes paid advertising on Pinterest worth the effort, plus tips for bringing your campaigns to life.
Before we get into the nitty-gritty about Pinterest ads, let’s take a look at what…
If you’ve ever had your brand show up next to some less than agreeable contexts, you probably know that sinking, pit-of-your-stomach dread that comes with it.
If you haven’t experienced this, consider yourself lucky — but definitely don’t consider yourself immune.
These days, consumers are more vigilant than ever when it comes to spotting brands they know alongside objectionable content online. Hell, it seems like some people even make a hobby out of searching for just these instances… and putting brands on blast because of it.
That’s why, in marketing departments and agencies across the globe, there’s a huge focus…
This year, maybe more than ever, people are thinking seriously about supporting small businesses. Are you set up to reach those audiences on social media?
For some small businesses, this year has been about seizing sudden opportunities for growth. Even Amazon is incentivizing customers to shop small business during key shopping occasions like Prime Day. And entire organizations are active to encourage shoppers to buy from small businesses, even in huge cities like NYC.
Simply put, there’s never been a better-or more important-time to make sure your small business is set up for success, and to meet consumers where they’ll…
In a world with so much disinformation, what does it mean to be truthful? To be reliable? To be an “authority” on a topic?
It’s a big, big question-and regardless of how you look at it, it’s always going to be kind of an individual choice. Whether or not people choose to believe you has a lot to do with who you are… and even more to do with who your sources are.
These days, there’s another crucial element making some of that decision too: Google.
Whether or not your brand, your business, and your website is an “authority” on…
Note: While TikTok is undoubtedly a social media force to be reckoned with, the future of the app in the United States is currently in flux. Click here for the latest news regarding the app’s current availability to American citizens.
TikTok, a relatively young social media platform, has seemingly divided the world into two major camps:
If you advertise on Facebook, you’re already putting your trust in the algorithm to deliver your ads to the right audiences. But do you trust Facebook to adjust the actual content of your ads themselves?
It’s a process already refined by the A/B testing process, where advertisers try different creative elements against one another to see which is most effective. But Facebook now offers a tool that may be able to speed up this very process: Dynamic Ads.
If you’re more interested in keeping tight control over your ad creative and delivery, stick to the classic A/B testing and iterate…
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